“Cherish” is a word we don’t use often enough—but it holds incredible power in a marriage. To cherish someone means more than simply loving them. It means making them feel seen, valued, and deeply special. It’s the art of intentionally reminding your spouse, in both small and meaningful ways, that they are treasured.

As a spouse, you are the one person who knows both their strengths and vulnerabilities. You know what lights them up and what weighs them down. You once studied them carefully—during dating, you paid close attention to the things that made them feel loved: favorite songs, meaningful dates, little gestures. You didn’t wait for a reminder to do something special—you planned for it. You wanted them to feel cherished.

Cherishing is how you build memories. It’s how you write a living narrative to your spouse that says:
“I still see you. I still think you’re amazing. And here’s the proof—in this gift, in this date night, in this moment I created just for you.”

I understand the seasons of life—before kids, raising kids, launching them into the world. I know how full life can get. But here’s the truth:
Lovers don’t make excuses. Lovers make plans.

If cherishing has faded in your marriage, don’t be discouraged—just start again. Begin by asking: What makes my spouse feel deeply loved and special? Then write those things down. Keep them in your phone as a living list—a reminder that cherishing is not about waiting for the right moment; it’s about creating one.

Cherishing isn’t a vague intention. It’s a deliberate behavior—a love-inspired action you plan and follow through on. When you do, you give your spouse something more than a good day—you give them a love memory that reinforces: “You are still the one. And I still choose you.”

To cherish is to live as a lover-spouse.
It’s not a one-time gesture.
It’s a lifestyle.